Lincolnshire, IL -- Sentral Assemblies, LLC, a supplier of custom wire harnesses and cable assemblies, announced that it has successfully converted its sales and engineering processes to a paperless CRM [customer relationship management] system by salesforce.com.
Sentral says its sales and engineering departments previously relied on a paper-heavy method of capturing and developing new leads and quote opportunities. After reviewing multiple electronic CRM platforms, Sentral selected salesforce.com. Originally intended only to be used as a “front end,” the system was quickly adapted to include other functions, says the company.
Sentral president Bill Schlitz commented, “Once we looked at the options, salesforce.com was the obvious choice for CRM. Almost immediately we began to see the how flexible and powerful the system was. It wasn’t long before every department wanted to go online.”
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In less than 60 days the company says it was successfully able to incorporate sales, engineering, and production control into the system with no loss of data and dramatically improved efficiency.
“We thought at the start it would cut down on some paper,” added Schlitz. “But we are now looking at reduction of thousands of sheets of paper, and the toner and supplies that go with it. Our salespeople now have instant access from any location to all customer data, so it means outside people aren’t driving to the office to look up every detail. The associated savings are significant.”
The company says its Green initiative had previously engaged in recycling of scrap wire, cardboard and plastics, as well as production policies that emphasize cutting waste and preserving the environment. The step to paperless further supports that program, says Sentral. Questions regarding the company’s Green Initiative can be directed to Garry Dayton, the company's director of quality at (847) 478-9720.
