Sony Electronics' President and Chief Operating Officer Stan Glasgow delivered the keynote address during the SID [Society for Information Display] / DisplaySearch Business Conference, held during Display Week 2010 (May 23-28) in Seattle.
Glasgow described Sony's vision of the future, with 3D emerging as the next great platform for home entertainment. Drawing upon Sony's work on implementing 3D capabilities in its professional cameras, digital cinema 4K projection systems and other equipment, as well as consumer products including TVs, Blu-ray disc players, and gaming consoles, Glasgow provided a comprehensive view of the challenges and opportunities in the 3D platform.
Sony presented a 3D cinema experience within the SID DisplaySearch Business Conference using their 3D equipment. Specifically, the company used a Sony SRXR320 3D Projector and a Silver Screen to show the 3D images and distribute 3D glasses for attendees. Attendees were shown a mixture of content from Sony and other content providers, including movies, live sporting events, gaming and other entertainment.
The release of numerous 3D movies has created a tremendous amount of interest in 3D beyond the cinema. But in moving from the cinema to the home, there are additional challenges; in his presentation, Glasgow described Sony's concept of the "lens-to-living room" ecosystem for 3D, encompassing content creation, processing, delivery and viewing in the home.
