World Micro, a global distributor of electronic components serving the electronics, commercial, military, medical, and aerospace markets, has signed a distribution agreement with interconnect systems specialist Sullins Connector Solutions (San Marcos, CA).
"Naming World Micro to our roster of North American distributors is a critical step in Sullins' strategic plan to broaden both international and domestic distribution channels," commented Wade Harb, CEO of Sullins Connector Solutions. "World Micro's impressive record of achievement in uncovering opportunities for connector sales in markets we've targeted for superior growth potential made them a logical choice."
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The new agreement gives World Micro the ability to promote, distribute, and market key Sullins product lines throughout the United States and Canada. "We're extremely pleased to add Sullins' quality products to our line card of best-in-class suppliers," said Vikki Planche, World Micro's director of sales. "Sullins' products are a natural complement to World Micro's existing portfolio, and effectively round out our connector and interconnect offering."
Sullins product lines now available from World Micro distribution include conventional, lead-free and RoHS-compliant edge cards, headers, bi-level and PCIe connectors, Micro Plastics products, and interconnect systems along with parts engineered for high-temperature applications. "This agreement strengthens our ability to offer one-stop shopping for these specialized solutions and gives our customers increased access to premier products at highly competitive price points," added Planche.
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World Micro says it will continue to focus on offering customer service and engineering support to design engineers and purchasing professionals in the aerospace, medical instrumentation, test and measurement, telecommunications, audio, video and broadcast industries. With the new distribution agreement in place, the distributor says it is also able to reach out to more new customers and increase its penetration in previously underserved market sectors.
"Sullins is proud to partner with World Micro. They understand our markets and respect customers' requirements for responsive service, and technical assistance," Sullins's Harb added.
World Micro, Inc. is a privately held company with headquarters in Roswell, Georgia, and an Asian distribution hub in Penang, Malaysia. The company's website is www.worldmicro.com.
More Info: http://www.Sullinscorp.com
